Qualitative studies

Decoding motivations and expectations. Generate and test ideas in real time

Participatory qualitative on-line research: 'bulletin boards'

  • Individual or interactive blogs
  • In-depth exploration of use, attitudes and consumer habits
  • Generating development ideas
  • Co-creation and testing concepts, services and products

Communities

  • Generating insights
  • Testing concepts, services and products
  • Testing communications and brand resonance
  • Identification of brand / customer connection modes
  • Brand / customer interaction
  • Target exploration

Online focus groups

  • Organising a focus group with people who are difficult to reach

Our Face to face qualitative expertise

  • Workshop Sessions
  • In-depth interviews at work and at home
  • Ethnographic surveys
  • Behaviour observation research

Our portfolio