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EFFICIENCE 3

Founded in Reims in 1985, Efficience 3 is an independent marketing and public opinion research company. Bolstered by an in-depth knowledge of markets and customers and active in more than 80 countries and territories, our institute is ready to meet your challenges, just as the team is ready to get involved in every project with simplicity, friendliness and professionalism.

No holidays for 1 in 3 French people this year!

33% of the interviewed French people said that they did not go on holiday in 2022 and do not plan to do so this year. The figure reaches 42,3% among those aged 25-34 years old and goes up to 44.1 % for those living in the South-East of France!

Following the health crisis, the threat of Covid which continues to loom, the Russian-Ukrainian conflict and the loss of purchasing power, 52.7% of holidaymakers from all social categories are opting for Metropolitan France as their destination. French people over 35 are strongly in favour of local tourism.

Europe attracts 12.6% of French holidaymakers mainly young people aged 18-24 from large cities.

As for holidays outside Europe this year, only 7% of French people have been there or intend to go there.

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According to a survey carried out between 3 and 11 May 2022 by Efficience3 among a representative sample of 1,004 people.

For more information: contact@efficience3.com