Innovation Management – Feasibility and market access test

A study conducted on behalf of a major player in the manufacture and distribution of dog and cat food.

Our client was interested in new forms of dog food. Before investing in a new animal feed sector, the brand wanted to check the degree of acceptance by the French population.
EFFICIENCE 3 carried out semi-structured in-depth in-home interviews of 30 dog owners, using a semi-structured questionnaire and stimuli packs and visuals, to understand the fears and obstacles that could limit its development, but also to identify the benefits perceived by consumers.