Optimizing communication – BtoB

A manufacturer of culinary aids wanted to refine the concepts and instructions to be given to its R&D department about its product proposition.
EFFICIENCE 3 organized eight in-depth interviews and product placement with catering professionals. In this way the concepts were submitted to buyers/users and the culinary aids were tested on site.
This project has confirmed the proposition’s positioning and has identified areas of improvement for B2B communication.