Innovation management
Capturing the right insights for relevant and successful innovation management.
Our complementary solutions for rich results and actionable outcomes for your R&D and marketing teams :
Development of new products / services
- Identifying needs, barriers, incentives and opportunities for growth
- Generation and testing of ideas and concepts
- Ideation and co-creation
- Category development
- Testing of products and services before market launch
- Testing and optimisation of the new marketing mix
Testing and optimisation of existing products and services
- Testing of products / services in the user situation / customer experience
- Assessment of the different elements of the product marketing mix
- Assessment of brand positioning and price
