Innovation management

Capturing the right insights for relevant and successful innovation management.

Our complementary solutions for rich results and actionable outcomes for your R&D and marketing teams :

Development of new products / services

  • Identifying needs, barriers, incentives and opportunities for growth
  • Generation and testing of ideas and concepts
  • Ideation and co-creation
  • Category development
  • Testing of products and services before market launch
  • Testing and optimisation of the new marketing mix

Testing and optimisation of existing products and services

  • Testing of products / services in the user situation / customer experience
  • Assessment of the different elements of the product marketing mix
  • Assessment of brand positioning and price