Optimising communication
Making sure your communications campaigns are relevant and measuring their effectiveness
- How are your products and services assessed ?
- What actions should you prioritise and develop ?
- Are your communications campaigns effective ?
- In the eyes of your customers, what are your areas of improvement ?
- What is the level of motivation and involvement of employees in your company ?
Our solutions allow you to control your communications independently or to liaise with your Communications managers :
Controlling your advertising investment
- Researching the concepts that are relevant to you
- Testing and ordering the ideas of your creative people
- Testing your story boards
- Pre-testing your campaigns before broadcast
Assess your campaigns
- Visibility
- Comprehension
- Recall
- Target reached
- Impact on the behaviour of the target (Effectiveness)
- Impact on aided and unaided awareness
- Impact on your image
Multiple methodologies to serve your needs at every stage of your communications
- Prospective studies
- Concept testing
- Pre-testing, with or without Post-testing
- « Day after Recall »
- Post-testing
- Image barometer
