Knowledge of markets and customers
Conducting fundamental research to better understand your markets, customer behaviour and motivations, and key emerging trends
- What are the expectations for your products, your services? What about incentives and barriers to making their purchase ?
- What is your competitive positioning relative to your competitors ?
- What is the main quantitative data for flow and traffic ?
- What are all the steps and customer contact points for your product/service ?
- What are the different customer segments and their respective expectations ?
- How are your products/services considered? ... selected? ... purchased? ... consumed ?
A diverse array of studies that suggest focusing on certain themes or different segments;
- Use and attitude research
- Customer experience research
- Motivational research
- Positioning research
- Behaviour journals
- Observations
- Flow counts
