Observational research

Calibrating the offer and capacity based on observed behaviours.

Our observational techniques for tracking consumers and shoppers in their environment


  • Analysis of non-verbal behaviour
  • Understanding the customer experience globally and in its totality
  • Identification of purchase triggers
  • Exploration of methods of appropriating products and services
  • Observation of the use of equipment


  • Measuring urban pedestrian flow
  • Embedded counts
  • POS traffic
  • Road counts (directional or not)


  • Purchase records (store / in-home), price quotes
  • Store checks
  • Comparative price research for specific products
  • Monitoring the application of POS promotions
  • Collecting data on competing brands / websites