Observational research
Calibrating the offer and capacity based on observed behaviours.
Our observational techniques for tracking consumers and shoppers in their environment
Observations
- Analysis of non-verbal behaviour
- Understanding the customer experience globally and in its totality
- Identification of purchase triggers
- Exploration of methods of appropriating products and services
- Observation of the use of equipment
Counts
- Measuring urban pedestrian flow
- Embedded counts
- POS traffic
- Road counts (directional or not)
Records
- Purchase records (store / in-home), price quotes
- Store checks
- Comparative price research for specific products
- Monitoring the application of POS promotions
- Collecting data on competing brands / websites
